Stratum AI - UX/UI & Branding for Finance Management
Timeline
February 2024 - April 2025
Role a project
Product Designer
Key Contributions
UX Strategy, UI Design, Finance Dashboard
Problem
Managing personal and business finances across multiple platforms was complex and time-consuming. Users struggled to track spending, monitor investments, and understand financial performance in one clear and centralized dashboard. Existing solutions also lacked modern UX and AI-powered insights for faster decision-making.
Solution
Designed a modern AI-powered finance management platform focused on simplicity, clarity, and real-time insights. Created an intuitive dashboard experience with smart analytics, visual reporting, and streamlined navigation to help users easily manage assets, monitor performance, and make informed financial decisions.
Multi-Platform Financial AI Experience
Designed for modern lifestyles. Stratum’s responsive ecosystem lets users monitor financial health at a glance on their wrist, dive deep into analytics on desktop, and manage everything effortlessly through natural conversations with AI.
Visual Style & Brand Language
To understand user needs, I conducted interviews with 15 potential users, including freelancers and business owners. Common themes emerged: users wanted simplicity, speed
Intelligent AI Assistant
Take direct actions within widgets to manage expenses and customize sizing views.